Behind The Scenes

Breaking down social media by age

The Future Journalism Project posted a fantastic graphic this morning, which breaks down the usage of 19 popular social networking tools (like Facebook, Twitter, Friendster and Stumbleupon) and shows the demographics for each site through color-coded bars.

Five things I noticed:

-- Most popular with the 17 and under crowd? Bebo.

-- Most popular with the 45 and up demographic?

-- Facebook has a broad appeal among all demographics.

-- Sites with the broadest appeal to general adults (25-44) include Reddit, Friendfeed and Slashdot.

-- Myspace still exists(?).

From a journalism perspective, it's interesting to see who's using what in terms of targeting a news audience.

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