Behind The Scenes

Let's get pinning!

On Open Forum, a blog overseen by American Express, Jennifer Gregory put together a nice little list of ways for businesses to "Unleash the Power of Pinterest."

Most of the suggestions can be used by journalists to help promote either the "brand" (read: the newspaper, in general) or, better yet, the content generated by the journalist.

I think this outlet is most suited to lifestyle content (arts, crafts, food, etc.) as opposed to breaking news, there's still plenty of opportunity to think outside the box.

(Check out the Reformer's Pinterest page here.)

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